When meeting with people or networking at events always represent yourself as a professional. Be on time or even early to the meeting or event and be prepared. Have a courteous, positive attitude when chatting with everyone. Try to conduct your voice with a cadence that relaxes the person you are talking to and puts their fear of being sold to at ease.
When talking about what you do, share simply what you have to offer and do not over promise. If your product or service is exceptional, it will provide the customer or client exactly what they need. Lastly, be sure to follow up. Let the customer or client know that you appreciated the time they spent with you and you are just checking in to see if there are any other questions that they might have that you can answer.
Another thing you could do to separate yourself from your competitors is to show people that you care. Make friends with them and begin to build a lasting relationship. Write them a heartfelt greeting card in your own handwriting. This could show them that you really do want to build a friendship and not just sell them something by taking the time to do this action.
Keeping consistent constant contact with your client requires layering. Emails, phone calls, and hand written notes could let the prospect know that you are willing to do what it takes to earn their trust and in turn their business.